Friday, April 3, 2009

The Lowdown on Product Testing - Part 3

Today, I'm continuing on with my product testing series and will tell you about BzzAgent. (Click HERE for part 1 and HERE for part 2.)

BzzAgent is a word-of-mouth marketing and media company. Product testers are called BzzAgents, and their duty is to spread the word about the products they are testing, called BzzCampaigns.

Getting Started

Sign up at to join. In addition to the questions asked when joining, BzzAgent posts themed polls on their site for you to complete from time-to-time. You earn points for each poll you complete, and you become eligible for BzzCampaigns. When a new BzzCampaign comes along that fits your profile, BzzAgent will send you an e-mail inviting you to join the BzzCampaign. The staff at BzzAgent selects specific testers to invite to each campaign, so you have to be invited in order to join. There is also a limit to total participants allowed in certain campaigns, so if you do receive an invite, act fast with your acceptance.


Once you have joined a BzzCampaign, you will receive a BzzKit in the mail. It will contain the product, coupons, and a BzzGuide that provides instructions and suggestions for spreading the word about the product. After you’ve spread some “Buzz”, you are expected to complete a BzzReport on the BzzAgent site explaining the details of your “buzzing” about the product. The more you “buzz” and the more you report, the more future BzzCampaigns you will be invited to join. You will also be assigned a status based on your level of participation. My status is “Busy Bee.”

Additional Perks

BzzAgent used to award points to be redeemed on their site for gift cards and rewards. They got rid of that over a year ago, and now, when you complete a BzzReport or poll, you receive MyPoints, which can be redeemed on the MyPoints website. It’s a nice little perk on top of getting the product you’re testing for free.

What I’ve Tested

I’ve been a BzzAgent for several years and have tested dozens of products, including: Canadian Club Whiskey, Vanilla Royale, Scrubbing Bubbles Automatic Shower Cleaner, Dodge Ram Trucks (no – I didn’t get a free truck – just promotional materials!), Smuckers Uncrustables, Pledge Dusters, and several more.

The vast majority of BzzCampaigns are at no cost to the product testers. Occasionally, there is a BzzCampaign for a high-value product where the testers are required to pay a fee to join the campaign. Generally, subsidizes the majority of the cost and offers you the product to test at a reduced cost. Over the years, I’ve only been invited to 2 or 3 campaigns with a cost – one for a clothing steamer and one for a game system – and I just chose not to join these campaigns.

Current BzzCampaigns

I’m currently testing the following products: Afrin PureSea, Palmolive Pure+Clear, and Boston Market products.

Additional BzzCampaigns currently underway include: Neutrogena Cosmetics, Dannon DanActive, Got2B lotion, Ontario Turkey, Chili’s Restaurant, Pepsi AMP, Florida’s Natural, Clean & Clear, Diet Mountain Dew, Walgreens Take Care Clinic.

Up Next: In Part 4, I'll wrap up this series with a list of additional reputable product testing companies and give you the lowdown on how they work.

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